On s’interroge r\u00e9guli\u00e8rement sur le bien-fond\u00e9 d’une maison connect\u00e9e et sur sa vocation . Il faut pour cela comprendre \u00e0 qui elle pourrait s’adresser et quels seraient les besoins de cette client\u00e8le. Nous avons identifi\u00e9 5 secteurs majeurs, 5 cr\u00e9neaux de d\u00e9veloppement.<\/p>\n
La sant\u00e9<\/strong> et le bien-\u00eatre<\/strong> s\u2019imposent comme les priorit\u00e9s absolues.<\/span><\/span>\u00a0Pr\u00e8s de\u00a0<\/span><\/span>8 Europ\u00e9ens sur 10 (79%)<\/span><\/span>\u00a0consid\u00e8rent que vieillir en bonne sant\u00e9 est une priorit\u00e9, une proportion qui atteint\u00a0<\/span><\/span>91% chez les seniors<\/span><\/span>. Cette pr\u00e9occupation est particuli\u00e8rement forte en\u00a0<\/span><\/span>Italie (85%)<\/span>\u00a0<\/span><\/span>et<\/span><\/span>\u00a0<\/span><\/span>en\u00a0<\/span><\/span>France (83%)<\/span><\/span>.\u00a0<\/span><\/span><\/p>\n <\/p>\n<\/div>\n<\/li>\n Le maintien \u00e0 domicile<\/strong> devient un enjeu central.<\/span><\/span>\u00a0Une tr\u00e8s large majorit\u00e9 des seniors souhaite vieillir chez elle :\u00a0<\/span><\/span>71<\/span>% des seniors fran\u00e7ais<\/span><\/span>\u00a0y sont attach\u00e9s.<\/span><\/span><\/p>\n <\/p>\n<\/div>\n<\/li>\n Les seniors<\/strong> revendiquent une consommation \u00e9quilibr\u00e9e entre plaisir et ma\u00eetrise des d\u00e9penses.<\/span><\/span>\u00a0<\/span><\/span>91%<\/span><\/span>\u00a0<\/span>aiment<\/span>\u00a0se faire plaisir de temps en temps et\u00a0<\/span><\/span>88%<\/span><\/span>\u00a0recherchent le confort dans leur quotidien. Dans le m\u00eame temps,\u00a0<\/span><\/span>80%<\/span><\/span>\u00a0<\/span><\/span>d\u00e9clarent \u00e9viter les d\u00e9penses superflues,<\/span><\/span>\u00a0contre\u00a0<\/span>69% des moins de 60 ans.<\/span><\/span><\/p>\n <\/p>\n<\/div>\n<\/li>\n Le rapport qualit\u00e9-prix demeure le crit\u00e8re d\u2019achat<\/strong> dominant.<\/span><\/span>\u00a0Pr\u00e8s de\u00a0<\/span><\/span>8 seniors sur 10<\/span><\/span>\u00a0placent le rapport qualit\u00e9-prix en t\u00eate de leurs crit\u00e8res de choix, devant les autres consid\u00e9rations d\u2019achat.<\/span><\/span><\/p>\n <\/p>\n<\/div>\n<\/li>\n <\/p>\n","protected":false},"excerpt":{"rendered":" On s’interroge r\u00e9guli\u00e8rement sur le bien-fond\u00e9 d’une maison connect\u00e9e et sur sa vocation . Il faut pour cela comprendre \u00e0 qui elle pourrait s’adresser et quels seraient les besoins de cette client\u00e8le. Nous avons identifi\u00e9 5 secteurs majeurs, 5 cr\u00e9neaux de d\u00e9veloppement. La sant\u00e9 et le bien-\u00eatre s\u2019imposent comme les priorit\u00e9s absolues.\u00a0Pr\u00e8s de\u00a08 Europ\u00e9ens sur […]<\/p>\n","protected":false},"author":3,"featured_media":4944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,106],"tags":[94,190,63],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-le-blog-de-bruno","tag-la-maison-connectee","tag-la-sante-et-le-bien-etre","tag-maintien-a-domicile"],"_links":{"self":[{"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/posts\/4976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/comments?post=4976"}],"version-history":[{"count":2,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/posts\/4976\/revisions"}],"predecessor-version":[{"id":4978,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/posts\/4976\/revisions\/4978"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/media\/4944"}],"wp:attachment":[{"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/media?parent=4976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/categories?post=4976"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/maison-numerique.com\/Normande\/wp-json\/wp\/v2\/tags?post=4976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span><\/div>\n<\/li>\n<\/ul>\n